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About us

The Francesco Massa Group is one of the most famous fashion company in Puglia, official retailer of Italian and international luxury fashion brands for man, woman and kids.

Over the last fifty years, the research of excellence and dedication in caring for the services created for customers have been handed down from one generation to the other one, allowing the name of Massa to remain synonymous of quality and style.

The Company’s power is the synergy which comes out the different stores - all located near Corso Messapia in Martina Franca - and the exclusive control by Massa family which ensures continuity and stability on the basis of a common ethical commitment.

The timeline shows the milestones of Massa Group's history from its origin to the present day, the passion and vocation for beauty gave birth to numerous activities and events.

  • 1930
  • 1950
  • 1980
  • 1984
  • 1986
  • 1989
  • 2000
  • 2006
  • 2007
  • 2009

Corso Messapia at the beginning of '30.

Noble palaces of '900, a few steps away from the famous Baroque historic centre, which still house the elegant Massa Boutiques. On this street the young Francesco Massa begun his career as dressmaker with very basic tools and equipment at that time: a scissors, a sewing needle and a sewing thread. The history of the Company begins in the late '50 with the opening of a small fashion shop. It quickly becomes a trusted locally reference point for the gentlemen at the time. Eminent people of the city, demanding men, fascinated on fine tailor clothing, crowd in to get an appointment with gold hands craftsman and to buy a Massa custom-made product realized with the finest quality fabrics and with great attention to details.


Francesco Massa was a careful craftsman of fine dress, passionate, pioneer in achieving new trends but in the meanwhile linked to the pure tradition of quality and craftsmanship. Then, Francesco Massa takes part in first "romantic" fashion exhibition and he soon gets awards at national level.


The 80's, great time during which the Massa Group succesfully introduces new business ideas. From a little shop only for man, the company updates the store in a luxury Boutique, with new corners and space for showing all collections. The first Massa Boutique opened in Via Vito Bascio, in the 1980, introducing the contemporary concept of Pret - à - Porter! Elegance, quality, passion for details and professionalism in customer relations are the cornerstones on which Francesco Massa develops his style and grows the reputation of the Boutique. Values handed down through the years still now.


The vocation for quality and elegance pushes Francesco Massa to represents the art of women's fashion inside his Boutique. It was the 1984 when the Company presented its first demanding and exclusive selection of Pret - à – Porter collections for sophisticated and elegant women.


In June 1986 the Company opened a new Boutique in the prestigious Holiday Village at "Rosa Marina" of Ostuni, one of the landmark of the elite tourism in Puglia. The opening of this exclusive Boutique was another innovative and successfully idea that the Company realized at that time. The Boutique (opened during the summertime only) offers a careful selection of clothing, footwear and accessories at customers that love enjoying shopping also during holidays.


Entirely owned and managed by Massa family, the Company becomes Ltd rising over the years during which new stores were opened and others completely renovated. In a few seasons, spaces become not enough. So it was opened the new Boutique at 57 of Corso Messapia, a prestigious location on three floors housing the more valuable and refined Italian and foreign collections. The new temple of the global fashion that reminds the warm and refined atmosphere of London boutiques, with sober and exclusive furniture wood entirely made.


At the beginning of 2000, the new female proposals find their place at the 44 of Corso Messapia.


In the March 2006 it was inaugurated the new Massa Donna Boutique, a location set up with the same profound vocation for quality and elegance which Francesco Massa has exercised his career. A modern and refined space like a trendy fashion parlour always abreast on the times, dedicated to trendy and elegant women. In its proposals, it reflects the seasonal fashion trends with balance and class.


About one year after the successful opening of the Boutique dedicated to women, in September 2007 are shown to the public the seven large shop windows of Massa Piccolo, in which appear the most prestigious brands of clothing and accessories for Babies, Kids and Junior. After two months, in December 2007, it was opened Massa29: a space between design and recreational where sportswear and denim find their natural place for youthful customers which like urban-style. Color and design are the basic elements characterizing Massa29 Boutique. Inside walls are made of perforated sheets and a big "beehive box" in the entrance serve as displayer for the most famous urban & sportswear brands for Man and Woman. The "ethnic" backlit digital prints contribute to a strong visual impact and the concept Boutique's graphic design is based on colorful and stylized animals. The multi-brand fashion dealer is aimed at a group of users between 18 and 40 years: in fact the name of Massa 29 Boutique is the arithmetic mean of the two numbers. Collections are proposed to youthful customers which like urban-style, suggesting total looks that range from denim to demanding sportswear products with the intent to combine quality, innovation, comfort and convenience. Massa29 Boutique has established itself early in the sportswear scene with a fashionable connotation in the sense less aggressive of the term, driven by a unique style that combines color and plainness, sports and fashion. Massa29 is a dynamic and multifaceted store not only a simple Boutique of clothing. Always able to reinvent the concept itself of sportswear facing glamorous, artistic and social aspects. It is characterized by sophistication and style combined with a clear vocation for sporty trends.

From 2009 until now

Style, commitment, passion and liking for good things: values which guide Massa Boutiques from over 30 years selling men's, women’s and children's clothing and accessories of all major national and international fashion brands and that the Company we shift also on the web, on MASSABOUTIQUE.EU. After a period of study and experimentation the Company has felt the need to propose a new website developed to meet the needs of an increasingly vary customers and physically located in different places and far from Martina Franca, where the elegant Massa Boutiques are located. The Company in confirmation of his thirty-years business and commitment to customers provides, also online, many services and new features. And like so for the Boutiques of the Company it represents a reliable reference point for the most exclusive online shopping.